Hello 👋 I’m a Design leader from Brighton on a 20-year journey in Product Design that began with a love of Graphic Design and Skateboarding. As a player/coach, I elevate the Product Design craft in organisations by blending hands-on design with well considered guidance and mentorship for teams to create standout digital products.

Executive Director of Product Design at JP Morgan & Chase

Leading Design in reimagining the core employee web experience that serves our global workforce of over three hundred thousand staff.

Head of Design at BT Business

As Head of Design at BT Wholesale, I led the re-imagination of the BT Wholesale Hub, achieving 16.2% year-over-year sales growth. I managed a team of 20 Product and Content Designers and User Researchers, established a user research pool for more frequent testing and evaluation of our work, and cut team costs by 40% through streamlined operations and team re-structuring.

Head of Design at EE

As Head of Design at EE, I spearheaded the complete redesign of the WiFi controls service for the newly launched EE app in 2022. This flagship feature generated over 3% of the company's total revenue as incremental value, driven by home connectivity add-ons and the ability to 'boost' WiFi connections. The service was prominently featured in a national TV campaign, highlighting its importance in promoting the app.

Digital Product Design Manager at Virgin Atlantic

Built and led a small team of 4 product designers to craft meaningful digital experiences throughout the Virgin Atlantic digital estate (including web, app, on-board experiences and more).

I led and managed several digital projects that have contributed to a 15.3% (yoy) growth in overall revenue, 2.5% (yoy) growth in average revenue per passenger & 7.4% (yoy) growth in online sales (2018-2019).

Founder at uxclub.com

Helping beginners in the design industry learn about the practice of user experience design with an easy to follow, downloadable video training course.

Senior Product Designer at Clearleft

Collaborated with companies such as JPMorgan Chase, British Gas, and Nordea Bank to help them realise their digital potential and deliver valuable digital products.

Senior User Experience Designer at Pure360

Delivered numerous features & improvements to the Pure360 email marketing application as well as embedding a design system that dramatically cut production costs and increased team efficiency.

User Experience Designer at DigitasLBi

Contributed to multiple client projects including Renault, Nissan, Cathay Pacific and Mastercard.

Product Designer at Retailmenot inc. (VoucherCodes.co.uk)

I worked across the entire spectrum of design for VoucherCodes.co.uk including the design of the website’s first responsive template, features for both iOS & Android Apps and introduced user testing into the design cycle.